About Us

Sonar is dedicated to helping companies find new customers and retain existing customers. We have developed a proven methodology that maximizes our clients' Return on Marketing Investment (ROMI) by applying strategy, discipline, learning, and accountability to their marketing. Our smart, powerful database marketing solutions are customized for our clients in a manner that makes things simple and easy. Our company deeply understands marketing, the needs of our customers, and the desire of every company to make the most of their marketing investment. Our primary goal is to use our unique blend of years of direct marketing experience with unparalleled consumer and business information and world-class analytical services to revolutionize the way people think about and use marketing databases. Since our spin-off from our sister company, Altair Data Resources in 2007, Sonar has taken huge strides towards accomplishing this goal:

• We've unleashed the most powerful, flexible, easy-to-use marketing database software in the industry.
• We've recruited the brightest, friendliest, most enthusiastic team of employees who are committed to our clients' success.
• We are thought leaders and have built a library of resources and tools to turn even the most novice marketers into sophisticated marketing experts.
• Our clients have become some of the most successful marketers in their markets. And when our clients are successful, we're successful!

We have a passion for marketing and success that pervades Sonar and is embedded in our company culture. We keep this passion ignited through the successes of the clients that we've been fortunate enough to work with in the past and into the future.